INTERNeX Canada: Casual Friday!

Who doesn´t know the Science World at Telus World of Science? This organization, established in 1977, is run by a not-for-profit organization.

Today I´m not going to talk about the organization itself, but about the advertising it makes to catch the attention of the target population and the media.

To make you an introduction of what´s  going on, the current exhibition is “The science of Sexuality” (from May 18 to September 2), where it´s explored the different stages of sexual development from conception to body transformations. Without doubt, Science World presents a positive image of sexuality and explores what science has to reveal and say about the topic. If you are interested the general admission for student is $21.

But now going on deep in what I wanted to talk about: The ads of Science World.
I think they are making a very great job with their advertisement, as you will see in the following examples. In a world were people are more interested in video games or television, is vital to know how to promote science in a original and catchy way.
The agency which works for Science World´s advertising campaigns is the award-winning Rethink.
For the science of sexuality, they created this campaign. Take a look:
AdSW1 AdSW2 AdSW3
I think these ads are brilliant, with just a small advertising copy(text  that aims at catching and holding the interest of the prospective buyer) who explains it all.
The images just support the main task of the ad and catching the attention of the prospective target population.
What do you think? Did they get your attention? Are you now interested on going to this exhibition ?

Best,

Mercedes

INTERNeX International Exchange
International Village,
Suite 2077, 2079 – 88 West Pender Street
Vancouver, Canada -V6B 9N9-
Web: http://www.internexcanada.com
Email: pr@internexcanada.com

INTERNeX Canada: News/Fun facts

The other morning when I arrived at the office was so funny when my workmate Mayuco asked me: have you heard about the fresco restauration in a church of Spain?

What? No I haven´t heard anything! That´s true that when I am living abroad I used to disconnect of everything!

Here is the thing:  An old woman wanted to help to restore the old and high value fresco of the church of her village but she was just an amateur painter, so the poor woman tried but the result was kind of surprising. Jesus Christ doesn´t look like Jesus Christ anymore… he looks like a monkey, a grizzly bear or some stranger super funny animal but not a religious figure, not at all!

But a naive mistake turned into an international boom!  Vancouver is so far away for Spain and it appears here  in the newspapers and in the newscast so I can´t  imagine the revolution in Spain.

Now there is a lot of merchandising around this topic: t-shirts, cup, hats and with a lot of  differnt versions!

I am pretty sure that the problem was that the woman was trying to restore the fresco but looking the wrong picture!

She was so sad for the final result! It wasn´t her intention! But what she has done it´s the best advertising ever for the tourism of her village! So yes probably the village has lost an old fresco but they will win a lot of new visitors just to see the new attraction!

What about you? Do you know some funnies errors that make some place famous for that?

Share with us! We would love to hear that kind of stories!

Have a nice day!

Cheers

Irene

INTERNeX International Exchange
Suite 200 – 211 Columbia Street
Vancouver BC -V6A 2R5-
Web: http://www.internexcanada.com
Phone: +1 (604) 662 8149
Email: pr@internexcanada.com