Who doesn´t know the Science World at Telus World of Science? This organization, established in 1977, is run by a not-for-profit organization.
Today I´m not going to talk about the organization itself, but about the advertising it makes to catch the attention of the target population and the media.
To make you an introduction of what´s going on, the current exhibition is “The science of Sexuality” (from May 18 to September 2), where it´s explored the different stages of sexual development from conception to body transformations. Without doubt, Science World presents a positive image of sexuality and explores what science has to reveal and say about the topic. If you are interested the general admission for student is $21.
But now going on deep in what I wanted to talk about: The ads of Science World.
I think they are making a very great job with their advertisement, as you will see in the following examples. In a world were people are more interested in video games or television, is vital to know how to promote science in a original and catchy way.
The agency which works for Science World´s advertising campaigns is the award-winning Rethink.
For the science of sexuality, they created this campaign. Take a look:
I think these ads are brilliant, with just a small advertising copy(text that aims at catching and holding the interest of the prospective buyer) who explains it all.
The images just support the main task of the ad and catching the attention of the prospective target population.
What do you think? Did they get your attention? Are you now interested on going to this exhibition ?