INTERNeX Canada: Casual Friday!

Who doesn´t know the Science World at Telus World of Science? This organization, established in 1977, is run by a not-for-profit organization.

Today I´m not going to talk about the organization itself, but about the advertising it makes to catch the attention of the target population and the media.

To make you an introduction of what´s  going on, the current exhibition is “The science of Sexuality” (from May 18 to September 2), where it´s explored the different stages of sexual development from conception to body transformations. Without doubt, Science World presents a positive image of sexuality and explores what science has to reveal and say about the topic. If you are interested the general admission for student is $21.

But now going on deep in what I wanted to talk about: The ads of Science World.
I think they are making a very great job with their advertisement, as you will see in the following examples. In a world were people are more interested in video games or television, is vital to know how to promote science in a original and catchy way.
The agency which works for Science World´s advertising campaigns is the award-winning Rethink.
For the science of sexuality, they created this campaign. Take a look:
AdSW1 AdSW2 AdSW3
I think these ads are brilliant, with just a small advertising copy(text  that aims at catching and holding the interest of the prospective buyer) who explains it all.
The images just support the main task of the ad and catching the attention of the prospective target population.
What do you think? Did they get your attention? Are you now interested on going to this exhibition ?

Best,

Mercedes

INTERNeX International Exchange
International Village,
Suite 2077, 2079 – 88 West Pender Street
Vancouver, Canada -V6B 9N9-
Web: http://www.internexcanada.com
Email: pr@internexcanada.com

Smart Saver Vancouver (Boxing Day)

Boxing Day on the 26th of December, many people have a day off on this special day; many of them visit stores which starts their annual sales on Boxing Day. Stores open earlier and people wake up early to be one of the first in the store. If you are planning to buy electronics, then you definitely should buy that on Boxing day!

Other people watch sports on the television, many big sporting events are held on Boxing Day.  For example the International Ice Hockey Federation world junior hockey championships often start on December 26.

The reason why this day is called Boxing Day is because a long time ago in the United Kingdom, the lord paid employees who worked on his land with boxes of practical goods. He gave these boxes the day after Christmas Day. Later, employers gave their servants a gift of money or food in a small box on the day after Christmas Day. Nowadays some people in Canada still give presents to each other.

Merry Christmas everyone!

Cheers, Lydia

INTERNeX International Exchange
Suite 200 – 211 Columbia Street
Vancouver BC -V6A 2R5-
Web: www.internexcanada.com
Email: pr@internexcanada.com
Phone: +1 (604) 662 8149

News: Charlie Sheen’s getting replaced!

You will probably all know, one of the most famous sitcoms in the world, Two and a half Men! This show has been on the television for quite a while now. The star from the show, Charlie Sheen, has been famously fired during a fight with his producer about his behavior on and off set. He is not capable of running the show anymore since he is an alcoholic and a drug addict. After he got fired, the producers stopped the show and Charlie Sheen got kicked out of the show for good.

However, because the show is so popular the ‘Two and a Half Men’-crew had to search for a worthy follower of Charlie Sheen. They contacted tons of famous people, even Hugh Grant was asked to replace Charlie Sheen, but he turned the offer down. Now it’s finally official: Ashton Kutcher will replace Charlie Sheen in ‘Two and a Half Men’. Ashton says: “I can’t wait to get to work with this ridiculously talented 2.5 team and I believe we can fill the stage with laughter that will echo in viewers’ homes. I can’t replace Charlie Sheen but I’m going to work my ass off to entertain the hell out of people!” Ashton Kutcher himself possibly delivered a clue by sending out this tweet: ‘What’s the square root of 6.25? The answer is 2.5’.

We just have to wait a little bit more, before we can enjoy our favorite show again. In the Staffhouse people love this program, so we are definitely glad it won’t disappear from the Television forever! 😀

Cheers,
Claudia

Open house CBC and Food Bank Day

Today CBC/Radio-Canada open their doors from 8 a.m. to 7 p.m. to support the food banks in British Columbia. It is the 24th year of the CBC British Columbia Food Bank Day. All the local and regional radio shows broadcast special programs to help inspire your generosity towards those who need the services that B.C. food banks provide. In tandem, they invite everyone to come to our state-of-the-art CBC Broadcast Centre in downtown Vancouver to see how they make radio, television and digital programming.

Meet on-air personalities, tour the integrated newsroom and help your local food bank by making a donation. It’s a day full of great entertainment, exciting activities and heartfelt generosity.

I’m going after work for a quick look, because I think it’s worth it and since I try to naturalise as good as I can, I think this is a really Canadian thing to do 😉

Cheers,

Elvera

Vancouver: Real or Movieset?

Did you know that Vancouver has the largest film industry in Canada? A lot of movies and television series are made right here. The Public Library is particularly popular in the film industry. It is featured in movies and television shows such as Battlestar Galactica and X-Men: The Last Stand.

The popular television show Smallville is also shot right here in the Vancouver area. The high school exterior and the first few episodes where shot at Vancouver Technical Secondary School located on 2600 East Broadway, Vancouver. The Daily Planet building is in real life the Marine Building, located on 355 Burrard Street, in downtown Vancouver. The Luthor mansion is in real life the Hatley Park National Historic site, which houses the Royal Roads University. Even the Kent Farm exists somewhere in BC. The show itself is shot at the studio located in Burnaby.

Other popular television seriesthat are shot in Vancouver are X-files, Sliders, Stargate SG-1 and the Andromeda series.

Because there are so many movies and TV series being made here in Vancouver, you might be lucky and see a movie star. Jeff Goldblum has been seen playing piano at a downtown lounge; Robin Williams sometimes visits a Chinese restaurant on Burrard Street. Even Gwyneth Paltrow, Barbara Streisand en John Travolta have been spotted right here in Vancouver.

To see what movies or TV series are in production in Vancouver, visit the BC Film Commission Film List, for the latest news.

So keep you eyes open for anything that could like a movie set or go to one of the chic downtown hotels to where you might get lucky and see a glimpse of your favorite star! If you do happen to spot a celebrity, let us know!